Increase profits although reducing advertising expenses by 80%!
Closed Published by author March 31st, 2010 in GeneralDid you know that it costs 500% a lot more to obtain a new customer than it does to retain an active 1?
500%!
So with that getting said, how much attention and focus does YOUR company spend on retaining Current buyers?
Or are you a single of the many businesses that focuses all their marketing dollars and energy on chasing down new leads and new customers?
Are you able to say exactly what percentage of your promoting budget is focused on retaining current customers?
Do you realize when your current buyers stop purchasing from you and start going elsewhere?
Do you notice that they haven’t been to your company in a particular amount of time?
No?
Then you won’t be surprised to know that, according to a recent study, over 68% of customers will take their business elsewhere simply because they didn’t feel that there involvement with a organization was being valued.
68%!
So not only are you investing 5 TIMES additional dollars, attracting new consumers, but you might be spending 5 TIMES extra income to REPLACE the buyers, you already had, which are now LEAVING…to do business with your competition!
Can you see why some companies feel like they’re burning through cash, although others are seeing insane amounts of profits, even in a poor economy?
If you do not already have a system or strategy, in location, that focuses on retaining your current buyers, and showing them you value their company, then it’s time you produced a single.
Otherwise be prepared to maintain spending much more and more cash, to TRY and keep up with your competition that’s attracting YOUR users.
Do not be a company that focuses purely on the “first” sale, but recognize you are sitting on a GOLD MINE of repeat enterprise from a targeted base of previous buyers!
Remember: The fortune is in the follow up!
You’ve spent all that dollars getting your clients inside initial location, now it is time to maximize your ROI on that expense, and get as quite a few repeat sales as it is possible to from satisfied customers.
For assistance in getting your company in front of your online clients, visit us at: LocalBusinessSuccess.com – Local Business Success focus is on helping local businesses gain new customers utilizing online business marketing strategies. Learn more and INSTANTLY grab our FREE report “Local Business Internet Marketing”
The author grants reprint permission to opt-in publications and websites so long as the copyright and by-line are included intact and the article is not used in spam. A courtesy copy of your publication would be appreciated.
No related posts.